Brain mechanisms involved in learning also drive social conformity
Research reported in the journal Psychophysiology has shown that the same brain systems known to play a role in learning from trial and error are also engaged when people conform to social norms. This indicates that changing your behavior to align with your peers can contribute to community-building or societal breakdown, depending on the goals and values of the group.
https://www.sciencedaily.com/releases/2021/12/211221104227.htm