Reminders of coffee may perk up brain
A team of researchers exploring the psychological effects of coffee found that for people who grew up in a Western culture thought in more precise terms and felt that time went by faster after being shown coffee-related cues. The effect was weaker in participants who grew up in Eastern cultures, likely because coffee is not as commonplace as it is in Western cultures.
https://www.medicalnewstoday.com/articles/324892.php